Corporate visual identity manual

THE VISUAL IDENTITY MANUAL 1. CORPORATE IDENTITY FRAMEWORK Logo Alternative versions of the ECHA logo should consequently be used when the logo must be smaller than 30 mm. Alternative logo should also be used when the space is vertically narrow and the full name must be clearly visible. 6 CLEAR SPACE X X X X 3X USAGE IN SMALL SIZES . Full version Construction. 4x x 6x 9x 4x 6x 9x. Corporate identity manual UCLG. Basic elements of visual identity. Symbol and logo. Full version Production areas. To ensure optimum visual perception of the logo, a boundary area is used that cannot be invaded by any other graphic element. x x x x x x. An identity manual is a document, which can be printed or digital, where a set of rules or visual guidelines for a brand are compiled. The manual describes the use of all graphic signs and their possible variations such as color, size, typographies, iconography, patterns, and textures associated with a brand.

Full version Construction. 4x x 6x 9x 4x 6x 9x. Corporate identity manual UCLG. Basic elements of visual identity. Symbol and logo. Full version Production areas. To ensure optimum visual perception of the logo, a boundary area is used that cannot be invaded by any other graphic element. x x x x x x. THE VISUAL IDENTITY MANUAL 1. CORPORATE IDENTITY FRAMEWORK Logo Alternative versions of the ECHA logo should consequently be used when the logo must be smaller than 30 mm. Alternative logo should also be used when the space is vertically narrow and the full name must be clearly visible. 6 CLEAR SPACE X X X X 3X USAGE IN SMALL SIZES min. 18 mm max. 30 mm. 10 • University of Santo Tomas Visual Identity Manual • 11 Pantone C, or UST Gold, is the corporate color of the University. It is the most instantly recognizable element of the University’s visual identity. Hence, it is strongly recommended that non-stationery communication materials, merchandise.

In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics. 4 A corporate identity manual is responsible for aligning all the rules of graphic applications of your brand, from fonts and colors to logos. 12 thg 4, To make it easy for employees to present the corporate identity consistently, many businesses publish a corporate identity manual. A corporate.